NO ONE GIVES A DAMN ABOUT YOUR PRODUCT...AN EXPLAINER VIDEO CAN TURN IT THE OTHER WAY ROUND.
Briefly, an explainer video is a mix-up of everything a company can use to market its products. It is an amalgamation of slideshow, text, V/O, music, infographics and dialogues which are short and simple with animated characters and brand image.
Imagine how interesting it would be if a child is taught a subject with a slideshow of Tom and Jerry. Well an Explainer video does the same job for adults.
In an explainer video, your company becomes the superhero and your services, the superpowers.
It is a work of art created specifically for your company by a team of skilled, highly-trained creatives. Through this, one can sell, educate and entertain at the same time.
As Tom Fishburne puts it “The best marketing doesn’t feel like marketing”
Video marketing is memorable, all because of its salient features- high quality, low price, less time, more creative. Brands who don’t start harnessing the power of video marketing will miss out on greater results, potential customers, and ultimately, sales.
Explainer Video makes sure that all the common concerns and queries regarding the product are cleared in one go.
It not just aims at generating leads but also maintains the brand's visibility. To ensure that, every explainer video has CTAs (Call to Action) mentioned in the end, which ensures that viewer takes away the information which a company want to convey.
In certain situations, explainer video can prove better than a sales executive. When people hear or read something, they’re only using their auditory sense. But if they watch a video, their auditory, visual, and gestural senses are all being stimulated – all at once. Which makes viewers more likely to remember what they’ve seen.
With never ending bombardment of information and gradual reduction of attention span of human beings, it’s important to develop a video that resonates with your audience.
It doesn’t matter if you are a verbal or visual learner, Explainer Video speak to both which results in long-lasting retention.
Also, with minimum editing, different versions of video of different durations can be rendered as per the medium of broadcast. Indeed, an additional perk of going digital.
Videos keeps potential customers on your landing page for longer period, thus giving your marketing message more time to sink in.
Build relationships, not links -Scott Wyden
Anything out of ordinary comes with myths attached to it. And advent of explainer video as mainstream mode of communication is no different.
Myth 1- Explainer Video is still at nascent stage.
No, it’s not. In many countries, explainer videos is being used as a medium since decades. Marketers in India have started taking it seriously after witnessing the repercussions of using an Explainer video realising the potential of digital marketing.
Myth 2- You can quantify the benefits derived from an Explainer Video
There are a ton of benefits that can’t be quantified and are valuable – like a shorter sales cycle, fewer demos, more qualified leads, and clarity of messaging.
-
On Facebook, online videos are shared 12 times more than pictures and text combined.
-
Mark Zuckerberg himself has recently announced that his social network will double its video marketing efforts this year, claiming that “if you look in the future, a lot of the content that people share will be video. It's just very compelling!"
-
With an investment of $50,000 in Explainer Video, Dropbox was able to increase its conversion rate by 10%- which alone added 10 million customers and $48 million in extra revenue. Dropbox is a world-class company that has everything pretty refined, and yet it still saw tremendous results from the video.
-
700 videos are shared every minute on twitter
-
According to Dr. James McQuivey 1.8 million words is the value of a minute video.
-
By 2020, video will account for 79% of all consumer internet traffic, according to Cisco.
-
Using video on your landing page can increase conversion rates by as much as 80%
-
52% of marketing professionals name video as the type of content with the best ROI.
-
76% of marketers plan to use video to boost their brand awareness campaigns.
-
96% of B2B companies are planning to use video in their content marketing over the next year.
-
Consumer internet video traffic will go from 64% in 2014 to over 80% by 2019.
-
100 hours of video is uploaded to YouTube every minute.
-
According to Forbes: Over 75% of Fortune 500 executives watch online videos and 65% of senior executives have visited a vendor’s website after watching a video.
-
According to The Guardian, video marketing is expected to comprise 69% of online consumer traffic, while a full 64% of marketers expect it to play an overwhelming role in their strategies over the next few years
Paid advertising was a widely accepted internet marketing strategy initially. But today, more than 200 million people have installed ad-blocking software which goes to show how frustrated, users are with advertisements.
If you are moving forward with the objective of humanizing your brand, there is no medium as efficient and effective as an explainer video.
Consumers can choose to watch – or not watch – an online video. And in this world of on-demand, consumer-driven media, your audience is going to be much more receptive to your message if they have the option of engaging, rather than being forced to listen.
Since we have realised the potential of an Explainer Video, we would love to help you to boost your online visibility.
It should be a main part of your digital strategy.
And as Brian Solis has said “Social Media is about sociology and psychology more than technology.”
NO ONE GIVES A DAMN ABOUT YOUR PRODUCT...AN EXPLAINER VIDEO CAN TURN IT THE OTHER WAY ROUND.
On Facebook, online videos are shared 12 times more than pictures and text combined.
Mark Zuckerberg himself has recently announced that his social network will double its video marketing efforts this year, claiming that “if you look in the future, a lot of the content that people share will be video. It's just very compelling!"
With an investment of $50,000 in Explainer Video, Dropbox was able to increase its conversion rate by 10%- which alone added 10 million customers and $48 million in extra revenue. Dropbox is a world-class company that has everything pretty refined, and yet it still saw tremendous results from the video.
700 videos are shared every minute on twitter
According to Dr. James McQuivey 1.8 million words is the value of a minute video.
By 2020, video will account for 79% of all consumer internet traffic, according to Cisco.
Using video on your landing page can increase conversion rates by as much as 80%
52% of marketing professionals name video as the type of content with the best ROI.
76% of marketers plan to use video to boost their brand awareness campaigns.
96% of B2B companies are planning to use video in their content marketing over the next year.
Consumer internet video traffic will go from 64% in 2014 to over 80% by 2019.
100 hours of video is uploaded to YouTube every minute.
According to Forbes: Over 75% of Fortune 500 executives watch online videos and 65% of senior executives have visited a vendor’s website after watching a video.
According to The Guardian, video marketing is expected to comprise 69% of online consumer traffic, while a full 64% of marketers expect it to play an overwhelming role in their strategies over the next few years
Nice post about explainer video . Explainer Video is help to improve brand awareness.
ReplyDelete